“David Mark, a political journalist and author, says dirty campaigning doesn’t necessarily deserve its bad rap. Mark, who examined the past and present of mudslinging in his book “Going Dirty: The Art of Negative Campaigning,’’ said bare-knuckle campaigns can benefit voters by providing a hard look at the issues.”

—Ric Anderson, The Topeka Capital-Journal

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“In “Going Dirty: The Art Of Negative Campaigning,” the Pasadena native details the history and effectiveness of such ads, whether by early means such as radio or via today’s use of continually evolving Internet technology.”

—Mary Frances Gurton, Pasadena Star-News (more)


“[David] Mark’s article, based on his book “Going Dirty: The Art of Negative Campaigning,” recounts the lively academic debate about whether dirty politics works.”

—Richard Reeves, Syndicated

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“David Mark, author of “Going Dirty: The Art of Negative Campaigning” and former editor in chief of Campaigns & Elections magazine, says that claims of negative campaigning have become a “catch-all phrase” that implies there is something fundamentally wrong with criticizing your opponent.”

—David Harsanyi, Denver Post

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David‘s latest book is Dog Whistles, Walk-Backs and Washington Handshakes: Decoding The Jargon Slang and Bluster of American Political Speech. Written with Almanac of American Politics Co-Author Chuck McCutcheon, Dog Whistlesdecodes what politicians really mean when they use odd-sounding, insider-ish phrases.


With a forward by author, journalist and television analyst Jeff Greenfield, Dog Whistles will help you keep up your antennae on high alert for intentionally-confusing language by political types of both parties.

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